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KUMAA Visual Identity Process
Simple. Structured. Scalable.
Using the KUMAA Visual Framework, quality and value are provided in every project.
K - Know
U - Understand
M - Manifest
A - Apply
A - Amplify
A clear brand builds trust. Here’s how we will help you establish your brand strategy:
Step 1 – Discover
We’ll start with a strategy call, email thread, and/or in-person deep-dive into your goals, audience, and message. We define your visual identity design or "voice" before a single design is made.
Step 2 – Design
We’ll create brand visuals for you based on market research — logo, fonts, color palette, and tone — crafted for consistency, clarity, and courage in your branding.
Step 3 – Strategize
We’ll create concepts and designs based on your collaboration-approved brand strategy.
Step 4 – Systemize
Your brand deserves a system. We’ll develop a brand guide that ensures your message is consistently communicated everywhere.
Step 5 – Launch
We help you roll it out — across your website, socials, and prints — designing visual assets with confidence to grow your visual brand identity long-term. Complete our free questionnaire to help us better understand your design needs.
COMPLETE OUR FREE BRAND DISCOVERY FORM TODAY.
ABOUT KUMAA BRANDING!
Go Forward. We’ll Guide You.
KUMAA was established in 2023 to serve as a valuable and reliable resource for bold, underrepresented businesses looking to enhance their brand strategy.
Every brand journey begins with a conversation. Answer a few quick questions or schedule a clarity call —and I’ll work with you to design a brand guide that outlines the path forward, ensuring you are always involved in the process.
A quick 20-minute Brand Design Consultation (BDC) is offered as a formal discovery call to assess if a partnership is compatible with achieving your branding objectives and refining your visual identity design.
Brand Identity & Design Services
Brand Guides
Create an eye-catching and informative brand guide that effectively communicates your branding guidelines for collaborations and partnership projects. As an entrepreneur, we will collaborate with you to develop a comprehensive brand strategy and outline book that aligns with your visual identity design and business objectives.
Brand Identity Designs
Your brand is more than just a logo; it embodies your business's personality, values, and mission. We collaborate with you to create a comprehensive brand guide that outlines your brand strategy and effectively communicates who you are and what you stand for through visual identity design.
Brand Visual Systems
Your brand is not only what people feel but also what they say about your products and services. This is why effective branding should go beyond mere visual appeal. We collaborate with you to develop a comprehensive brand guide that standardizes your branding, enhances your brand strategy, and optimizes your message to consumers. Our goal is to create a unique visual identity design that effectively communicates your brand to potential customers, particularly as an entrepreneur.
Logo Designs
Your logo is the face of your business and a key element of your brand strategy. We create unique and memorable logos that align with your brand guide, effectively representing your brand and enhancing your visual identity design. This approach ensures a lasting impression on your customers, supporting you as an entrepreneur in building a strong branding presence.
Print Designs
From business cards to billboards, we offer a full range of printable and displayable designs that are tailored to your specific messaging and objectives. Our approach is guided by a comprehensive brand guide that supports your branding efforts and aligns with your brand strategy. We leverage a high-quality design framework and innovative strategies to create a visual identity design that ensures your visual communication stands out from the competition, helping entrepreneurs like you succeed.
